Behind the Scenes: Corporate Headshots for Innohealth Group at Tyger Waterfront
I recently had the pleasure of photographing a set of press-release style corporate headshots for Dr Chad Marthinussen, Founder and CEO of Innohealth Group, at their Tyger Waterfront office in Cape Town.
Innohealth Technologies is the healthcare arm of Innov8 Group Holdings, building accessible healthcare solutions across Africa. The brief was simple: friendly, inviting, professional portraits in front of their office logo — used for press releases and personal branding across their private equity and healthcare ventures.
Making It Work in a Tight Office
Their office wasn’t quite big enough for the angle I needed to get the full logo wall into frame, so I ended up shooting from on top of one of their boardroom tables. It’s not the first time creative problem-solving has been part of the job, and it’s exactly the kind of behind-the-scenes moment this video captures.
We shot both indoors, in front of the branded logo wall, and outdoors, to give Chad and his team a mix of settings for press releases, LinkedIn, and their website.
Why Press-Release Headshots Matter
Innohealth’s announcement came the same month their parent company, Innov8 Group Holdings, confirmed a partnership with an Irish-based fund that valued the group at over R250 million. Moments like that call for images that match the news — polished, credible, and consistent across every place a journalist, investor or client might see them.
Friendly and inviting doesn’t mean casual. The goal was portraits confident enough for a press release, but still approachable enough to build trust with clients and partners across Innohealth’s growing portfolio — including MyPocketHealth, Innohealth Clinics, U-Image Africa, AI Biologics Africa and Social Medical.
Why Corporate Headshots Matter
Professional headshots are often the first impression a potential client, journalist or investor sees — on a company website, LinkedIn profile, press release, or email signature. Investing in corporate headshots in Cape Town ensures your team presents a consistent, polished, and trustworthy image across every platform that matters.
Book Your Corporate Headshot Session
Need corporate or personal branding headshots in Cape Town? I offer on-location sessions for individuals, executives, and full teams — at your office, or a location of your choice.
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